So, we buy cars to for what? Status or is it a necessity. I feel, now-a-days, cars have become a necessity. Employees of various organizations now have the wealth and time to get a car. Well, I almost forgot, I was going to write about bikes. Bikes for me is an essential part of my life and also one of the most loved object in my life. A total bike freak, I would always prefer a sports-bike over cars. And recently, we are seeing lots of changes in Indian market about how bikes are branded and launched. Most bike manufacturers would like to sell their bike as one of the bikes which has "Good Looks and styling". The Bajaj PulsarMania commercial - a recent entry and definitely one of the commercials which set standards - was one of the best advertisements I have ever seen.
And now Ducati has launched itself in India. Italy-based Ducati Motor Holding, one of the world's leading producer of racing motorcycles, has ventured into the Indian market with a full range of its premium bikes priced between Rs 15 lakh and Rs 50 lakh. But with a price tag of > 15 lakhs, its only for the creamy layer of the society. So, now, we also have bikes to show off our status.
And now Ducati has launched itself in India. Italy-based Ducati Motor Holding, one of the world's leading producer of racing motorcycles, has ventured into the Indian market with a full range of its premium bikes priced between Rs 15 lakh and Rs 50 lakh. But with a price tag of > 15 lakhs, its only for the creamy layer of the society. So, now, we also have bikes to show off our status.
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